Welcome Management Consulting News Readers!

The Client Breakthrough System is now closed to new subscribers. We’ll be opening up our doors again in a few weeks time with a updated paid subscription version of the system.

However, Michael McLaughlin is a very persuasive fellow. I guess all that work he did on Winning Professional Services Sales paid off!

He’s convinced me to open up the free subscription option for a few more days exclusively for Management Consulting News readers.

You can sign-up for the free e-book and email training course by entering your name and a valid email address either over on the right of the page, or at the bottom after all the “salesy” text.

I’ve had some great feedback on the system from the first wave of subscribers who’ve been putting it into place. I hope you find the it useful too.

If you have any questions, email me on my personal email: ian@ianbrodie.com. I read and respond to all emails personally.

Best Regards

Learn the 7 Step Client Breakthrough System to Rapidly Attract More Consulting Clients, Win More Sales and Grow Your Business

Whether you’re an independent consultant, a trainer or coach, or run a consulting firm; one thing is true: consistently attracting new clients is the most challenging part of running your business.

There has never been more competition in the consulting industry. And more importantly: our clients have never been more demanding.

It almost seems like client loyalty is a thing of the past.

In their 2009 “How Clients Buy” Survey, Raintoday.com revealed that 72% of buyers of Management Consulting would be open to switching suppliers.

That doesn’t make for great reading.

But it’s a double edged sword. We used to complain of the difficulty of unseating an incumbent consulting service provider. That’s no longer true.

For a consultant who understands how to generate leads and land business in this new environment – there has never been a greater opportunity to win new clients.

The Client Breakthrough System will show you exactly how to do this.

It’s based on over a decade of hard-won, practical experience in helping professional firms – both small and large – to make huge leaps in their ability to attract clients and win new business.

Follow the system and you will grow your client base.

Best of all, the Client Breakthrough System is absolutely free.

What’s in the system?

First, you’ll learn about the key business development challenge most consulting firms face: the lack of a clear system to attract and win new clients.

Then you’ll learn each of the 7 steps needed to remedy that problem, including:

• What clients are REALLY looking for when they hire consultants.
• The 11 most effective marketing and promotion strategies for consultants – and when to apply each one.
• How to craft compelling, client-focused marketing messages – and avoid the pitfalls that can drain your bank account.
• Why most consulting firms throw away up to 80% of their leads – and how instead you can implement simple processes to convert them into sales.
• The three key areas consultants must focus on to close more sales.
• A structured approach to managing business development that will ensure your strategies stay on track.

In addition to the e-book, you’ll get an email-delivered 7 step training course. Each email guides you through the actions needed to complete the step and sets a practical exercise which will turn your preparation into action.

It’s probably the most comprehensive free course on marketing and sales you’ll ever receive.

Of course, it can’t cover everything and every situation. But it will give most consultants and their firms enough to set them firmly on the growth track.

Why am I giving the e-book and course away for free?

Well, partly it’s because I see so many consultants and coaches who are brilliant at what they do – but who are uncomfortable and ineffective at marketing and selling their services.

I see them struggling to apply inappropriate marketing and sales advice developed for product-based industries – not for consultants.

Over the years I’ve been able to help many consultants and set them on the track to rapid growth for their firm. But I can only help a select few directly. This book and course is my way of reaching and helping a broader audience.

And partly the reason for giving it away free is that I’m confident that for every reader of the book, a certain percentage will decide they need my help to progress even faster, even further in growing their business.

How do you know if the course is right for YOU?

Frankly, the Client Breakthrough System isn’t for everyone.

As anyone who’s been in the consulting industry for a while knows: there’s no simple silver bullet for business development. If that’s what you’re looking for, you won’t find it here.

What you will find is a comprehensive system which will guide you through developing your own strategies and tactics. You will need to invest a good deal of hard thinking to tailor the system to your own unique situation. And you’ll need to work even harder at implementation.

Over the years, I’ve learned that the system will be most valuable to you if:

• You’re an independent consultant, trainer or coach; or you’re a senior executive in a consulting firm (Manging Partner, Head of Marketing, etc.)
• You have a strong ambition to grow your firm by over 20% in the next year.
• You are prepared to work hard to implement a consistent marketing and sales system for your business.
• You believe that the secret to attracting and winning all the clients you need is to be able to develop strong, trust-based partnerships with your clients.

If you fit these criteria, then the Client Breakthrough System is likely to work for you.

Simply complete the short form below to request the free e-book and email training course.

I encourage you not to use an AOL, HotMail, or other free email account. These types of accounts may block the email that I send to you and so you won’t receive the e-book. You can further reduce this possibility by adding ian@clientbreakthrough.com to your Address Book.

I believe you will find the material in the Client Breakthrough System to be immediately useful and it will make a big difference in your Marketing and Sales success.

You can email me with questions or feedback at any point at ian@clientbreakthrough.com. I personally read and respond to all emails.

Enjoy the e-book, and I look forward to talking to you soon.

Thanks